2012

EXPLORE OPPORTUNITIES

Two Norwegian athletes wanted to explore the possibilities of maintaining their sporting lifestyle and helping themselves and others to quit smoking.

WITH FOCUS ON QUALITY

They started as a distributor for a large international brand of e-cigarettes but soon found out that the products and service did not live up to their standards.

2014

2016

SUCCESS IN DEVELOPMENT

A doctor, who had tried all smoking cessation products on the market, finally managed to quit for good, when he found the cigarette. 

COOPERATION

The athletes and the doctor decided to team up. Their passion and efforts resulted in the development of one of the best smoking cessation products on the market.

2018

SMOKE WITHOUT FIRE 

“We are proud to introduce

 The Norwegian Choice – Nordic Light®”

2019