Electronic cigarettes was patented by Hon Lik in China in 2003, branded as Ruyan. But already in 1963 The American, Herbert A. Gilbert patented the first electronic cigarette, but back then, smoking was not considered dangerous and the product never saw the day of light.
Traditional tobacco production is in strong dissonance with current consumer trends. The focus on cancer and other health problems caused by tobacco, the smoking ban in offices and public places in most western countries and the focus on healthier alternatives have all contributed to shift in habits.
In order to reduce the potential burden of disease, the World Health Organization (WHO) successfully rallied 168 countries to sign the Framework Convention on Tobacco Control in 2003. The Convention is designed to push for effective legislation and its enforcement in all countries to reduce the harmful effects of tobacco.
Since then the market has been searching for healthier alternatives. In 2003 the first eCigarette solution was launched, and since then the industry has overseen a rapid development. In 2004 a lot of poor quality products hit the market, which resulted in the bad press eCigarettes has been exposed to. This is, fortunately, changing now due to WHO calling for regulations in 2013.