eCigarettes consists of 3 parts or more

Closed tank, cig-a-like and pod systems:

  1. A rechargeable lithium-ion battery
  2. A led-light glow tip/ activation light, and battery level and charging indicator
  3. An e-juice cartridge, with a built-in atomizer (a coil that heats the liquid and transform it into damp when you inhale)
  4. Some also have a button for activating the battery 

Open-tank vaporizers consists of 5 parts or more

  1. A rechargeable lithium ion battery
  2. A button for activating the battery
  3. A built-in, or changeable refillable e-liquid tank
  4. A changeable clearomizer (a coil that heats the liquid and transform into damp when you inhale)
  5. A mouthpiece

Some eCigarettes are disposables. We do not do disposable because we take responsibility for the environment.

The green science behind eCigarettes

When you take a puff from an eCigarette, the battery automatically activates a clearomizer (also called vaporizer) that heats up the eJuice. The eJuice is converted into vapour or damp, when inhaled, and vaporises when exhaled. No fire, no tobacco, no tar, no odour, no ash.

When choosing an eCigarette, follow your believes. Choose wisely, choose quality.


Facts about nicotine

Nicotine is an addictive substance, and is the reason why smokers keep on smoking. Nicotine do not cause cancer nor death. For most smokers, nicotine is also the way out of their addiction 


- The Tobacco alternative.


Our nicotine is of the best quality, mixed with FDA and EU approved additives such as flavour, propylene glycol (PG) E 1520 and vegetable Glycerin (VG) E 422.

Propylene glycol makes the damp and is classified as GRAS (Generally Recognised As Safe) by the FDA (Food and Drug Administration in the USA) and is used in food, and to make special effects in movies and theatres and in smoke-machines in nightclubs since the 80’ies.

We produce our eJuice in EU according to EU TPD (Tobacco Products Directive).



Due to the fact that some eJuice on the market are found not safe, we will present our story and timeline of our eJuice, soon.

In the meantime, rest assure that our nicotine is of the best pharmaceutical quality, mixed with FDA and EU approved additives such as flavour, propylene glycol (PG) E 1520 and  


vegetable Glycerin (VG) E 422.









Electronic cigarettes was patented by Hon Lik in China in 2003, branded as Ruyan. But already in 1963 The American, Herbert A. Gilbert patented the first electronic cigarette, but back then, smoking was not considered dangerous and the product never saw the day of light.

Traditional tobacco production is in strong dissonance with current consumer trends. The focus on cancer and other health problems caused by tobacco, the smoking ban in offices and public places in most western countries and the focus on healthier alternatives have all contributed to shift in habits.

In order to reduce the potential burden of disease, the World Health Organization (WHO) successfully rallied 168 countries to sign the Framework Convention on Tobacco Control in 2003. The Convention is designed to push for effective legislation and its enforcement in all countries to reduce the harmful effects of tobacco.

Since then the market has been searching for healthier alternatives. In 2003 the first eCigarette solution was launched, and since then the industry has overseen a rapid development. In 2004 a lot of poor quality products hit the market, which resulted in the bad press eCigarettes has been exposed to. This is, fortunately, changing now due to WHO calling for regulations in 2013.




Scientists from all over the world wrote to WHO in 2014, stating that eCigarettes must be legalised and that a regulation must be lighter than that of tobacco products due to the enormous health benefit eCigarettes will represent.


«We found that eCigarettes appear to be less addictive than 
tobacco cigarettes in a large sample of long-term users

Professor Jonathan Foulds, Penn State Univesrity, USA.

«eCigarettes are 95% less dangerous than tobacco»


Public Health UK



European Union

In 2014, the European Union decided a regulation framework, that legalize and regulate eCigarettes throughout the union, within 2016. You can find the EU regulations here: The regulations regarding eCigarettes starts at Article 20, page 25.



According to Euromonitor eCigarettes market has grown with 20% a year toUS$ 18 bn in 2017